From Russia With Very Little Love
In November 2017, I wrote an extensive post about the KRACKS cybersecurity threat against home and business Wi-Fi routers. It appears this particular threat has run its course, although vulnerable...
View ArticleThe Importance of Digital Advertising: Targeting
Print isn’t dead, but its value to advertisers is shrinking. And with digital technology moving faster than a downhill slider, golf clubs have to reevaluate the efficiency and value of traditional...
View ArticleTwitter Comes Clean and Users Need to React
Within the last few days you may have heard that Twitter is self-reporting a potentially catastrophic event that could have been a major blow to online security. From all appearances and claims by...
View ArticleMarriott Starwood Security Breach Could Cost You
Have you had a Starwood Hotel guest reservation since 2014? If so, Starwood's full line of hotel brands, all owned by Marriott Corporation, has had its entire database breached by hackers that will...
View ArticleEvery Golfer is Reachable, and it’s Affordable
After you read this piece, you’ll likely jump to another website through a hyper link, a new browser tab from our friends at Google, or open your mobile device to your favorite news app, mindless game...
View ArticleUp Your Social Game – The Importance of Engagement
Facebook, Instagram, YouTube and Twitter represent uncharted waters in the marketing space and certainly a tantalizing vehicle to increase incremental revenue. As a golf course, you were selling tee...
View ArticleA Challenge to Facebook’s Data Collection Methods
Many technology executives will tell you: there's no such thing as privacy on the Internet. In many ways they are right. Whenever you sign up for any social media website, the information you share is...
View ArticleCommlinks Happy Hour: The Most Egregious Golf Clichés
Fridays are special here at Communication Links. Most Fridays, the Communication Links team gets together over soda pop, craft beer and Jameson to discuss some important matters. Sometimes our Friday...
View ArticleWhere’s the Ah-Ha? Time to get creative with your creative
There was a time when golf information was scarce and difficult to find. If you didn’t subscribe to Golf Magazine you had to peruse the swing tips while waiting for your tires to be rotated or read it...
View ArticleWhat Tiger’s 2019 MASTERS Victory Means to Us
Just about everyone in offices around the country are gathered around the water cooler talking about one of two things – Tiger’s 15th Major victory at the 2019 Masters, or the last season of Game of...
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